The Awakening

Crank it up.

For 60 years the world’s best drag racers have gathered in the shadows of the San Gabriel Mountains to bring a new season to life. As each winter comes to a close, the NHRA emerges from the darkness to reintroduce the most visceral motorsport on the planet.

This…is The Awakening.

  • Services
  • Filming
  • Editing
  • Sound Design
  • Credits
  • War Cry by APM Music
  • Can’t Hold Me Down, Stuggle of Combat, & Legendary by Bruton Music

Heavy lifting.

Even the best modern gimbals available today have a difficult time creating smooth motion in the extreme conditions that drag racing has to offer, so React104 put in the work in Adobe After Effects to do heavy post-production smoothing to save batches of otherwise unusable footage.

  • Process
  • Zhiyun WEEBILL S
  • After Effects

Sensory overload.

One of the main goals for reintroducing the sport was to give viewers a reminder of just how visceral NHRA Drag Racing is. React104 honed in on this concept by showcasing dynamic camera angles paired with some of the most immersive audio ever recorded for 11,000 horsepower nitro-burning hemis.

  • Equipment
  • Sony A7iii
  • Sony 55mm F1.8
  • Sony 18-105 F4
Smoke emanates from the headers of Leah Pruett's Top Fuel Dragster after making a run at the 2020 NHRA Winternationals.
A crew member reassembles the supercharger on a Top Fuel Dragster at the 2020 NHRA Winternationals.
Jack Beckman launches off the line in qualifying at the 2020 NHRA Winternationals.
Shawn Langdon slides into the cockpit of his DHL sponsored Top Fuel Dragster at the 2020 NHRA Winternationals.
Crew members tow Tommy Johnson Jr. nitro funny car back to the pits after a successful run at the 2020 NHRA Winternationals.
Jack Beckman raises the Wally after winning the 60th running of the NHRA Winternationals. Jack Beckman raises the Wally after winning the 60th running of the NHRA Winternationals.

Turning setbacks into the backstory.

60 years after the inaugural edition of the Winternationals, we’ll look back on this one as one that will be tough to top.